Web Design

We’re entering the last quarter of the year which means it’s the last push to get the numbers up before the end of reports. Increasing brand awareness is important for your business but if you’re getting ghosted when people check out your website, there’s a disconnect along the way. We’re here to help you. Whether it’s to increase conversions on your website or for social media campaigns, we’ve researched the best techniques to improve your conversion rates and thrown in one or two of our own techniques.

Apart from the obvious reason as to why conversions matter (hello, sales!) It’s important to think about WHY you’re not converting.

Oftentimes, there’s friction or resistance along the buyer’s journey which stops customers from making the purchase.

No one likes friction.

Much like a journey from your home to a holiday destination, we want everything to be a smooth journey.

When something happens along the way, we get frustrated and end up being in a foul mood.

The same applies to your website or social media campaign. We want to make the journey as smooth as can be. We’ll dive into parts of the journey where people fall off and how to fix it going forward. 

Before we look at the seven techniques that’ll improve your conversion rate, we need to mention the common pitfalls that happen in the buyer’s journey that prevent you from making that all important sale. 

When people search for the solution to their problem, they have expectations.

If they land on your website and the loading time takes longer than two seconds, that customer will immediately press the return button and choose your competitor.

We’re impatient humans since the introduction of technology so the term “slow and steady” wins the race doesn’t apply here. 

If you’re loading time isn’t the problem, the next pitfall is your messaging or your website design. 

Every touchpoint that the customer lands on needs to have a consistent message and navigation on your website should be easy to follow. 

These are some of the common mistakes that with a slight change, your conversion rates can improve.

Now it’s time to learn our techniques for improving them.

We’re finally at the part you’re waiting for.

The techniques.

These are the techniques we use at GoViral that allow us to get amazing results for our clients time and time again. 

Let’s go.

1. Remove Distractions 

Less is more. You might want to answer every single question your potential customer has and add more information but if there’s too much going on, it can get overwhelming. 

Focus on 

• The headline and subheadings 
• The offer and the benefits 
• The CTA 
• Testimonials and reviews 
• The visual aspect that shows what you’re offering. 

Anything else is secondary and just adds more confusion than clarity.

Site speed is extremely important for both the customer and google so less really is more. 

2. Have strong CTA’s (Call to Actions) 

Your CTA’s should be strong but don’t be afraid to play around with them to make them more enticing. Instead of just writing, “buy course here”, you could write “Yes, I want to buy the course”.

Starting a CTA with a yes can be effective psychologically because we’re setting the offer in a positive light. 

Remember to A/B test different CTA’s and design elements to see what works best with your customer’s.

Have fun with them but also be clear with what you want them to do. 

3. Build trust and credibility

Social proof like reviews and testimonials are the most effective ways to help conversion rates.

No one wants to be the first person to use a product or service.

The reason why testimonials and reviews work is because of the psychological aspect of social proof. We rely on others to survive and look to others to see “what’s in”. 

If we see someone else liked the product and had a positive experience, we also assume it must be good. 

4. Customer Service 

It seems simple but if a customer gets to your page, navigates smoothly, sees the testimonials, but just has ONE more question they need answered before they convert but can’t find anyone or anything to help them, they aren’t going to hand over their money.

There’s different buyer types and all of them have a need that must be satisfied before they convert.

Make sure your website answers each need or make it super easy for them to contact you. 

5. Add callouts or sitelinks to increase conversions 

Callouts are highlighted snippets of text that appear alongside a search result, often containing information like prices, features, or special offers. 

Sitelinks are additional links that appear below a website’s main search result, providing more specific options for users to click on.

The reason why these are effective for conversion rates is because they make search results stand out and easier for the customer to find what they’re looking for. 

Remember we said friction is the LAST thing you want in the buyer’s journey? 

6. Your keywords aren’t strong enough 

We hear a lot about keywords and SEO but why is it important?

Keywords are the words your customers are searching for to fulfill their need.

They bridge the gap between your customers intent (what are they looking for) and your businesses’ offer. 

Optimizing your website with the correct keywords can also improve your search engine rankings, making your business more visible. 

To avoid targeting everyone, add negative keywords so that you’re including only relevant searches. 

7. Audience targeting 

If you’re struggling to get your landing page or website in front of your ideal audience, you mightn’t be targeting correctly.

Not only should you be targeting based on your audience’s demographics but also psychographics, what are their interests and hobbies, and behaviors. 

By tailoring your content and messaging to them and using segmentation to divide them into smaller groups based on shared characteristics, you have a higher chance of conversion. 

GoViral Conclusion

Sometimes, it’s the smallest part in the buyer’s journey where people drop off but with a simple fix, your conversion rates can increase.

When viewing your overall strategy, think of all the touchpoints your customer comes into contact with. By implementing this seven techniques, your customer will flow much easier to your offer. 

If you need help developing an easier buyer’s journey, Contact us!