Using TikTok for Your Business
Think TikTok is just another Gen Z app? Not anymore. TikTok has over 1 billion monthly users, and the platform’s popularity is rising fast.
TikTok may have started as a fun place to stream silly videos, but it has quickly changed the way we share content.
Why should your business consider TikTok?
TikTok seems synonymous with dance videos, fun challenges, and crazy pranks. And that’s not wrong! But once you learn the language of the platform, you can leverage this fun and casual atmosphere to share engaging content and connect with your audience on a human level.
Did you know that 47.4% of TikTok users are under the age of 30, and of these more than half are teenagers? So especially if your business targets a younger audience, you should get on this train.
Let’s discuss some benefits of TikTok for businesses.
Boost Brand Awareness
Want to go viral? You can create entertaining content on TikTok. The platform offers various ways to spotlight your brand: collaborating with influencers, running ads, and using features like hashtags or stickers.
Product Promotion
What sets TikTok marketing apart is that it doesn’t feel like marketing. The content created on the platform doesn’t feel as aggressive or sales-y as traditional marketing. Brands partner with creators who users trust, creating meaningful content with the intent of informing and entertaining their audience.
Expand Your Target Base
One of the easiest ways to attract more customers is to jump on the right trend at the right time on TikTok. Trending or not, authentic content that feels human builds strong relationships and brand trust with users. Plus, with millions of active users around the world, TikTok is a great place to reach a wider audience base.
We hope the above points have convinced you of the positives of having a presence on TikTok. Now that you’ve decided to join the platform, let’s talk about some ways to get the most out of it.
Create Original Content
Scrolling endlessly through videos on TikTok is a lot of fun, but the sheer number of videos means marketers need to create original, attention grabbing content to stand out from the crowd. Easier said than done!
Here are some tips to remember:
- No formal or scripted videos. Authenticity is the key for success on TikTok.
- No need for a high-tech video production setup. With a quality phone camera and adequate lighting, you are good to go.
- Share behind-the-scenes content or office culture to show the human side of your business.
- Jump on the bandwagon with TikTok trends and challenges. There is no scarcity of new ideas for videos on the platform. Look up trending topics and join in on what’s most relevant to your audience.
Create a New TikTok Challenge
Challenges are the soul of TikTok. Not only do challenges have the potential to go viral, but they are also highly entertaining, building buzz on and off the platform.
For example, Colgate started a challenge called #MakeMomSmile for Mother’s Day, encouraging people to share videos of how they celebrated the holiday. The hashtag received around 5.4B views on TikTok. Even other brands like New York Giants and Dallas Cowboys participated in the challenge.
Before you create a new challenge, have a clear goal in mind. Do you want to promote an event, increase brand awareness or push sales? Once you set a goal, you can prepare a plan to achieve it.
Partnering with popular influencers will push their followers to jump on the bandwagon. Keep in mind influencer marketing can be costly, but it is highly rewarding as well. Learn all about Influencer Marketing in our Influencer Marketing guide.
Promote User-Generated Content
Brands love user-generated content (UGC). For many, sharing popular content is the easiest and most cost-effective way to grab attention. On TikTok, UGC often looks like an unboxing video or a testimonial about a product they love. With the user’s permission, brands share these videos on their accounts.
Take a look at how Chipotle leverages UGC to keep their audience engaged.
There are many advantages of sharing UGC. Marketers don’t have to worry about constantly creating original content for their brands. Plus, users feel appreciated and recognised when you share their content, helping you delight existing customers and acquire new customers through social proof.
One thing’s for sure: TikTok ain’t going anywhere. If you aren’t using it for your business, you are missing out on potential customer base and engagement.
In the ever-changing world of social media, video is having a moment, and you don’t want to fall behind the times. So get ready to explore the world of TikTok, have fun with video content and connect with your audience on a whole new level.
Want to build a TikTok Marketing Strategy for your business? Request a proposal by contacting us.
Busting 5 Common Social Media Marketing Myths
Well, myths are common. And social media has been around long enough for marketers to have believed and shared some myths about it.
There is no question that social media plays a key role in boosting the success of your business. While some myths are harmless, others have a great potential to negatively affect your success. That’s why marketers need to keep themselves updated to avoid falling for the traps.
Let’s put our Mythbusters glasses on and dispel some widely believed myths about social media in this article.
Myth #1 “Our business should have an online presence on every single social media platform.”
We know you want to stay ahead of the competition, but it doesn’t mean your business needs have a presence on all networks. This notion is pretty harmful to businesses. It takes time, effort and money to maintain accounts on multiple platforms.
Instead what you need is a meaningful presence on networks that lets you connect with your target audience and engage them. We suggest researching pros and cons of all social media platforms. Maybe even try exploring them. Surely, some of them might not be worth your time. This will help you know where to invest your time and resources to get the best results.
Common practices for many local businesses is to have an online presence on Facebook and B2B companies usually expand to LinkedIn as well. For companies with products or services, Instagram and Pinterest are highly recommended.
Like we said before – research and try till you find your sweet spot!
Myth #2 “Why do we need a budget for social media marketing? Isn’t it free?”
While it is free to join and post on any social media, the chances of you getting good results without spending any money are slim to none. On Facebook, the organic reach for posts is in decline, only around 5.20%.
It is vital to have a budget for social media marketing. Boosting your posts is a surefire way of getting more attention. Running social media marketing requires an investment of resources. In addition to an online spend budget, you need to hire a strong team to build strategies according to data metrics.
The good news is that social media still won’t burn a hole in your pocket. It is still one of the most affordable ways to boost brand awareness, lead generation and ultimately customer acquisition/retention. All this makes your investment worthwhile.
Myth #3 “More Followers = More Success”
Remember the golden rule “Quality over quantity”. It isn’t the 2010s anymore where buying followers in bulk was in trend. After all, a high follower count is worthless if your engagement is low.
Brands that know their target audience well are more likely to gain success on social media. Social Sprout’s index data shows that 91% of consumers visit the brand’s website and 90% of consumers buy from that brand they are following on social media whereas 86% choose that brand over their competitor.
Myth #4 “More Hashtags = Higher Reach”
We all have seen posts like,
Our #employees had some #fun on #Friday with #IceBucketChallenge. Watch the video below. #officefun #socialmedia #officeculture #teambuilding #behndthescenes #peopleinmarketing
All we can say is No! More hashtags don’t mean your post gets more reach. Plus, it makes you look amateurish and spammy. Research shows that if you use more than 2 hashtags on Twitter, you will see a 17% drop in engagement.
Take some time out to discover relevant hashtags in the community and don’t overuse them.
Myth #5 “Social Media is merely a sales tool.”
There is a huge misconception is that social media is a marketplace for your products and services. Being overly promotional will make your followers run away. Put yourself in their shoes. Do you want to see sales content on your social media all the time?
Marketers need to tap into social data as a valuable resource. 47% of businesses use social data as a multi-team strategy resource. It can answer questions on how to manage and expand business across every department.
Start by focussing on areas of your business that could benefit from social data, and build your social listening strategy based on it.
It is hard for marketers to keep track of falsehoods behind social media. We hope this article helps you bust some of those myths and push you to tap into the power of social media fearlessly.
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An Introduction to Influencer Marketing Guide
With so many social media platforms, one surefire way to expand your online presence is influencer marketing.
There is no one-size-fits-all approach to influencer marketing, but you could make it work for your business with proper research and planning.
What is Influencer Marketing?
When an influential person known as an influencer collaborates with a business to promote their products or services, it is known as influencer marketing.
In the past, brands only had celebrity endorsements. But in the digital age we live in, online content creators with dedicated and engaged groups of followers have changed the game of influencer marketing.
It is common to find yourself asking, “Does influencer marketing bring any positive results?”. Well, Civic Science reported that 14% of 18 to 24-year-olds and 11% of millennials in the U.S had bought some products or services in the last six months because an influencer recommended it.
When it comes to influencer marketing campaigns on social media platforms, Instagram currently tops the list, but it seems like TikTok is catching up. With 68% of U.S marketers planning to use TikTok for influencer campaigns, it is becoming as popular as Facebook to be the preferred platform.
Types of Social Media Influencers
When we say social media influencers, usually celebrities come to your mind. As we said earlier, while celebrities are the top influencers, not all influencers are celebrities.
On the contrary, influencers with a niche follower base could be more effective for brands as they have a higher engagement rate than celebrities. Plus, it won’t burn a hole in your pockets.
Usually, influencers are grouped based on their audience size. Let’s look at different types of influencers.
Nano-influencers
These are the ones who have just started out and have less than 10,000 followers.
While their reach is low, their influence on their small, tight-knit community is enormous. Nano-influencers may know most of their followers on some level.
It could be beneficial for a brand because we are more likely to buy a product on family or friends’ recommendation than some celebrity. Nano-influencers bring a sense of relatability and trust that is rarely seen with celebrity influencers.
Micro-influencers
The most common influencers you will find are micro-influencers who have between 10,000 and 100,000 followers.
Micro-influencers are more specialised and have a more engaged audience than their bigger counterparts, thus bringing in more qualified leads for your business.
Macro-influencers
With followers between 100,000 to 1 million, macro-influencers have a celebrity status of their own.
Since macro-influencers have grown their follower base from scratch, they know their audience well. The strong connection with the audience makes macro-influencers a preferred choice for brands with more major marketing campaigns.
Mega-influencers
With more than 1 million followers, mega-influencers have a following outside the social media world. They are usually celebrities, actors, singers or internet personalities who have risen to fame recently.
However, mega-influencers don’t have a personal connection to their followers, so they could be considered less trustworthy.
Tips for Creating an Influencer Marketing Strategy
Know Your Audience
The first step is to define who your audience is for your campaign. To make your strategy effective, you need to target the right people.
So how do you know who the right people are? Through buyer personas.
Developing your buyer personas is a great way to know your audience. Defining your audience helps you understand the kind of influencers you should collaborate with.
Establish Your Goals
For marketers, the number one goal of influencer marketing is to reach a new audience. Your brand visibility increases when your products or services reach the influencers’ followers.
Usually, the top goal for brands is to reach potential customers, while bringing an actual sale is lower on the list. It is essential to create measurable goals that you can track.
Shortlist Influencers
Trust is the most significant factor when it comes to choosing influencers. If your audience doesn’t trust or respect this person’s opinions, you will find yourself scrambling to get tangible results.
One way of finding out if your potential influencer is trusted is through their engagement. You should check if their posts have plenty of views, comments, likes and shares.
When an influencer has a reasonable engagement rate, they have a loyal following. So check if their follower count is inflated through bots or fake accounts.
Do Your Research
Now that you’ve compiled a list of influencers you would like to work with, the next step is to find out how often they share sponsored content.
Check how they are keeping their audiences engaged – do they post a lot of organic, non-sponsored content, or is there a ton of paid posts on their page? Posting paid content often affects the engagement rate.
Before you approach an influencer, make sure you do your homework. Know what channels they post, their audience, the frequency of sponsored content.
Track Results
It is pretty normal to get impressed by the sheer number of likes and comments on the influencers’ posts. But to measure the campaign results, you must figure out its return on investment.
One of the most effective ways to measure results is UTM parameters. Prepare unique links with UTM codes for each influencer. This way, you can know how many sales you made through an influencer and get a clear idea of how your campaign is performing.
Don’t forget to request your influencers to send you insights and detailed reports on their posts’ reach and engagement levels.
So there you go, a starter guide to help you start working on your influencer marketing strategy. If you find the right approach, you will soon be inundated with many new customers and sales.
Do you want marketing services? GoViral Digital has a whole decade of experience specialising in inbound marketing, and we are taking clients for 2022. Request a proposal to help you improve your business.
What’s better for your business: Facebook or LinkedIn?
As a marketer, choosing which social media channel to focus on is always a puzzle. Many are left scrambling their heads with a multitude of doubts like “Where do I start?”, “Which platform gives me the best ROI on my efforts?” or “Is one platform better than the other?”
While asking questions about different platforms is normal, it isn’t smart to gamble your way out. The key to a successful marketing campaign is identifying your target audience and your marketing goals.
Among dozens of social media platforms, Facebook and LinkedIn are popular choices with marketers. Let’s break down what works best for your business.
LinkedIn is a professional network that was initially founded as a recruitment platform. Over the years, it developed to mimic many features similar to other social networking sites. For example, you can share status updates, send private messages, and connect with people.
On the other hand, Facebook was intended to be a platform for people to share and communicate. However, you can now find plenty of new features that let businesses reach their target audience. One survey by the company found that 74% of American consumers use Facebook to discover new products and brands.
So what are the differences between the two platforms?
Statistics
When it comes to numbers, Facebook is the clear winner.
There are 2.8 billion monthly active users worldwide on Facebook, while LinkedIn’s number stands at 64.7 million.
According to reports, the most active age group on both platforms is 25 to 34-year-olds. However, due to its popularity, Facebook has a broader range of users. 10% of Facebook users are under 18 or over 64. The reason behind this is that Facebook is for everyday users, but LinkedIn caters mainly to professionals.
B2B or B2C?
Undoubtedly, LinkedIn is a more robust B2B platform. Since the platform was designed for networking, it is a go-to place for business-driven individuals. Which also makes it easy to identify key decision-makers and target them directly.
Social selling is embedded into the platform. Reports suggest that LinkedIn has the largest share of B2B display ad spending.
While Facebook can be B2B, it is recognised more as a B2C platform. If you want to reach consumers directly, Facebook is the preferred choice. Not only it is a perfect place to generate brand awareness and engagement, but it also provides you 10X more prospects.
According to reports, marketers see the highest return on investment on Facebook. The networking site wins in numbers hands down, but LinkedIn generates tangible leads.
Thought Leadership
When it comes to thought leadership, LinkedIn beats Facebook relatively easy. The platform promotes business conversations, and one of the ways brands gain credibility and visibility organically is by thought leadership.
Through thought leadership articles, brands can educate, prompt conversations, and push to action. These programs increase website traffic and subscribers, thus helping with lead generation and brand awareness.
Marketers see more success with thought leadership content on LinkedIn compared to Facebook.
LinkedIn Groups vs Facebook Groups
On both platforms, groups are where businesses can connect with prospects and other like-minded users. Before engaging in groups, marketers need to ask themselves –
“Which platform is my target audience mostly active on?”
Keep in mind that users engage on different platforms with different motives. On LinkedIn, conversations revolve around work-related topics, whereas on Facebook, users connect to share their personal opinions on various topics like food, lifestyles, hobbies, etc.
Let’s look at an example. If you want to create awareness about your latest blender, targeting users in cooking groups on Facebook will get you the best results.
However, LinkedIn is a better bet if you’re providing a high-priced service like personnel management.
Facebook Ads Vs. LinkedIn Ads
In terms of variety, Facebook and LinkedIn fair equally. Both platforms offer a diverse range of ads types like carousel, video, dynamic and lead ads.
Targeting capabilities for ads on both sites rely on user input and content relevant to the information provided by them. So, you can easily target users based on basic information like job title, company, age, location, etc. However, Facebook also targets based on their life milestones, behaviour, and other personalized information.
Who wins? Facebook or LinkedIn?
You decide!
Our verdict is that despite sharing standard features, Facebook and LinkedIn have different audiences and intentions.
Which platform you want to use for marketing depends on your industry, target audience and goals.
Another essential thing to remind every marketer is – you don’t have to choose. You can always select Facebook for user engagement and LinkedIn for targeted lead generation.
All we can say is the winner lies in the eyes of the marketer!
Do you want professional guidance? GoViral has now a whole decade of experience specialising in inbound marketing and we can help you improve your business. Contact us to learn more!
How to Grow Your Brand’s Following on LinkedIn
Recently, LinkedIn decided that the Stories feature is not for their platform. The announcement to shut down the feature by the end of September was made on the company’s official blog on August 30th.
Stories were first made famous by Snapchat, and soon Instagram, Facebook, and LinkedIn followed suit. Stories refer to short video content that automatically gets deleted after 24 hours. LinkedIn’s decision to remove Stories came after Twitter shut down its Fleets feature in July.
In one year, LinkedIn tried different methods to boost promoting Stories feature to all users. They even published themed Stories curated by their own teams only to fill the Stories bar for the users. However, nothing helped push users to use the feature more often. The temporary nature of the feature was the reason users kept away from it. So they decided to ditch the feature. Instead, LinkedIn plans to pivot to short-form, rich interactive videos. They are also looking for ways to bring audio to their platforms with groups or events. This will give users more ways to connect with each other.
But, does all this mean that the Stories format, in general, is not popular anymore? The answer is NO! Video is taking over other social media platforms and should be an integral part of your social media strategy. Instagram recently announced that they are not a photo-sharing app anymore. Stories are getting hugely popular on Instagram while Tiktok is gaining traction for marketers. Seems like people want certain formats on certain platforms. All in all, it was a great experiment for LinkedIn. They know that Stories is not the way to go for them, but it also led them to re-focus their vision to find a tool that their users actually want to use to promote their services or products.
But if Stories isn’t working on LinkedIn, then how to grow your brand’s following without it? While we wait for LinkedIn to launch their short-form video format, we bring you some tips that will help gain an edge and grow your business on the platform.
Here are some expert tips on how to grow your brand following on LinkedIn:
Boost Credibility of Your LinkedIn Page
To stand out from the rest, your LinkedIn page needs to represent your brand in the best way possible. Professionals mostly rely on LinkedIn pages for acquiring brand information and having a weak LinkedIn page instantly makes the user lose interest in your company. Some of the best practices to drive growth to your page are:
Fill in all Company information
Did you know that a page with complete information gets 30% more weekly views? From logo, to key terms, and a call to action (CTA), don’t miss filling out any information.
Encourage people to follow
Push your first-degree connections to check out your page and follow it by sending out regular invites.
Engage in conversation
Join conversations on LinkedIn, invite others in, go on live chats, share @mentions of your company are a few ways that allows you to build a deeper connection with your audience.
Leverage on your employees content
Take advantage of your employees’ content to drive traffic to your page by adding “My Company tab”. This not only gives your brand more credibility, but also lets your employees show their voice in their own way.
Establish Thought Leadership
Want to know the quickest way to elevate your brand image? Posting thought leadership articles! Thought leadership has evolved from being a fluff piece that fills in your social feed to an influential factor in brand reputation. Thought leadership is a powerful way to connect with your audience through a consistent voice and vision.
You can set goals and expectations for thought leadership and through views, you can witness an instant rise in your reputation, demand generation, market consideration and engagement. Make sure to check out Edelman’s Flywheel of Thought Leadership. It will help you create a thought leadership vision that catches the eye of executives and top decision makers.
Increase Customer Engagement
Gone are the days of your generic sales pitch! B2B customers today want the brands to connect with them on a personal level. It is vital that you understand your buyer personas, and how your product/services are going to bring their problems to an end.
If you are still unsure about your customers’ needs, you can consider hosting a LinkedIn event or a discussion which focuses on them, instead of your product/services. Straight from the horse’s mouth!
Show your creativity to stand out
Taking a page from the B2C playbook, B2B marketing is upping the game lately. They are leaving no stone unturned to connect with the users on an emotional level to influence their decisions.
To make people stop scrolling, you need to be creative, interactive and eye-catching. Carousel ads and Conversion ads give you the opportunity to create engaging content while showcasing your visual storytelling skills. Recycle your content to get the most out of it. Turning articles into videos or infographics is another fool-proof way to stick out.
Make most of LinkedIn Insights
If you are a marketer, you should make LinkedIn Reporting and Analytics your new best friend! Data is the best tool that tells how to harness the power of analytics and work around your marketing strategy. It helps you understand the effectiveness of your campaigns. It leads you in the right direction for achieving the best results in the future and how to stay ahead of the pack.
Maximise Objectives with Ads
No social media strategy is complete without ads. To reap the most benefit out of content on LinkedIn, marketers are boosting it through paid promotion. In fact, 80% of B2B marketers invest in their content marketing strategy on LinkedIn.
Adding ads to your regular marketing strategy not only brings more traffic to your page but also drives the three components of inbound marketing: attract, engage and delight. Reports suggest that ads make brands look more professional and respectable.
Marketers need to be on their toes and keep themselves updated with the latest updates on different platforms. Your social media strategy should be aligned with these changes and keep evolving. This gives us more opportunities to grow and achieve more success than ever.
As the world of digital marketing continues to change and evolve to be more video-focused, make sure to stay current with the latest trends and keep your marketing strategy fresh. Sign up for our newsletter below to stay in-the-know.
How to Write a Script for Your Brand Promotional Video
So you’ve decided to make a promotional video for your brand? We approve! The first step is writing a really great script.
Given that social video is dominating digital marketing trends in 2021, there’s no better time than now to use video to promote your brand. After all, customers can’t become interested in your brand if they don’t understand what you’re offering them or how it will help them. Videos are an excellent tool to educate potential buyers about your products and services in a fun, visual, and potentially interactive way.
However, before you can even start creating your video, first you have to write the script. Not only is this an opportunity to collect your thoughts, but it also creates the blueprint to help guide the rest of your creation process. Your script needs to be concise, relevant, and attention-grabbing. This is essential. If your message in the script isn’t on point, no amount of post-production will be able to redeem your video.
Many people feel the sweat drip from their brow when they hear they need to write. It doesn’t always come naturally, and even the best of writers sometimes struggle to find the words. But, if you find yourself staring at a blank screen for hours, the tips and tricks in this article might just help you break free of writer’s block.
Getting Started
Before you dive into writing your script, there are some questions you should ask yourself that can help guide your messaging to better communicate with your audience.
1. Who is your target audience?
The key to any marketing or digital communication campaign is to know your target audience (also known as buyer personas) well. Is your target audience business owners, influencers, students, parents? Male or female? What do they do? How do they consume content?
Well, the tone, language, and visuals used in your video will need to be aligned to match their interests. The better you know your target audience, the easier it will be to write a script that will lead your viewers to take action.
2. What does your target audience need?
Once you know who your target audience is, it’s time to define their needs. By identifying their problems, you can better portray how your product or service can meet their needs.
3. What message do you want to send?
What do you want your audience to remember about your brand? What is the unique selling proposition (USP) of your product or service? What does your brand stand for? Does it offer a solution to their problems? What does your brand promise to do?
Answering these questions should be the heart of your script.
4. What comes next after watching the video?
No video is complete without a call to action (CTA). With no CTA, your audience will simply watch your video, then do nothing – you want to guide them to the next step in the buyer journey.
A few examples of a CTA would be “book an appointment,” “visit our website,” “subscribe to our channel,” etc. A clear CTA will not only help create a lasting impression on the minds of viewers but also provide instructions on what their next action should be.
Now that your homework is done, it’s time to write your script.
Here are some rules to write an engaging script for your promotional video.
Outline Your Script
First and foremost, it’s important to structure your ideas in a logical way. The goal is to demand the viewer’s attention and make it last until the end of the video. So, always start with a catchy introduction, dig deeper with your message and finish with an impressive conclusion.
A good script usually:
- Addresses your audience’s issues/needs at the very beginning of the video so they relate to it and stop scrolling to watch further
- Convinces your audience why you are the best solution to their problems and demonstrates what sets you apart from your competitors
- Concludes with a CTA that leads the audience to take further action. Never forget that the end of the video is as important as the introduction
Pay Attention to the Opening Sequence
No doubt that there’s abundant content on the internet for audiences to consume. The world of social media is quickly moving to video, but you only have a few seconds to capture your viewers’ attention before they scroll on to the next video. Therefore, your opening sequence is important.
Here are a few ways to get your audience interested:
- Intrigue them with some suspenseful opening, reaction sounds, or captivating visuals
- Ask them questions like “Did you know…,” “Have you ever..,” etc.
- Start with some interesting yet unknown facts that are relevant to your brand
Tell a Story
Remember the goal of your video is not only to make the audience watch it until the end, but it also needs to be memorable. There’s a simple yet effective way to do it… through storytelling of course! Telling stories through videos helps make a brand more relatable and engaging for potential customers. Plus, who doesn’t like a good story?
Here are some tips to perfect your storytelling:
- Make sure your video has a clear beginning, middle, and end so it is easy for your audience to follow.
- Focus on emotions–the audience might forget the words in your script but they won’t forget how the video made them feel.
- Write like how you speak to personalise your message and connect with the audience instantly. Don’t be afraid to be less formal.
Add Visual Aids
Did you know that 85% of Facebook videos are watched without a sound? Visuals are equally important as your script and serve as a great tool to segment your video and keep your audience engaged.
Your visual aids should be simple and informative. That being said, don’t force visuals in the video just for the sake of doing so. They should complement what the script is saying without distracting the audience. Try to write a script that naturally and seamlessly creates opportunities to use visuals. Never write the script first and then look for places to incorporate visuals.
“Close” with a Call to Action
Writing a perfect intro is how you get your audiences intrigued about your product or service, but it could actually hurt your brand more if the video doesn’t have the right outro. If you don’t close your video correctly, the impact your video created won’t last, and the best outro is nothing but a good CTA.
What do you want your audience to do after watching the video? What do you want them to walk away with? Whatever it may be, make sure to communicate it directly and clearly.
Video marketing plays a major role in digital marketing in modern times, and writing a script for high-quality videos takes a lot of time and planning. But, now that you have the knowledge, you’re ready to go write scripts for some amazing videos.
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