Subscriptions feature

In 2020, Facebook released the Subscriptions feature, which helps individuals and brands better connect and engage with their followers. Instagram followed a year later based on the same model, but so far, it’s being tested only in the United States. It’s only a matter of time until Instagram releases the feature in other countries, so learn about it now and be ready when you gain access.

In this blog post, you’ll learn more about the Subscriptions feature, and how it can help you earn a recurring monthly income from loyal followers.

Make sure to read our blog Into the Metaverse: Understanding Facebook and Instagram in the Age of Meta, to learn more about these important social platforms.

By subscribing to a profile on Facebook or Instagram and paying a monthly fee, followers can access exclusive content. The content for subscribers includes stories, lives, reels, posts, group chats. Additionally, a subscriber-only purple crown badge appears when subscribed followers comment on a creator’s post or send them a direct message.

• Subscriber Lives: Exclusive Lives allow for greater engagement with followers.
• Subscriber Stories: Subscribers can access exclusive stories, and can use interactive story stickers with their most engaged followers. 
• Subscriber Badges: A special badge is present next to subscribers, so they’re easily identifiable for further engagement.
• Subscriber Chats: Subscribers can access exclusive chats to interact with a creator (up to 30 subscribers per chat).

• Subscriber Email Access: Subscriptions creators can download emails of new subscribers (who have agreed to share their email addresses) so they can maintain a relationship off of Facebook.
• Creators can now use a personalized link to promote their Subscriptions to reach a wider audience and direct them to the platform.

You can build a stronger connection with your followers by earning a monthly subscription fee. Who doesn’t want that? By engaging with loyal subscribers, you can also build even stronger relationships that support your business and goals.

What’s even better is that you as a creator earn 100% of the profit from the Subscription fee, excluding taxes. But this might change. Meta noted that no fees will be collected for Facebook (and Instagram) Subscriptions until 2023 at the earliest. 

Not sure how to make your content meaningful? Make sure to read our blogs Content Strategies for Different Stages of the Buyer Journey or What You Need to Know to Personalize Your Marketing Content for a number of different tips and tricks.

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